RedNote

Chinese Slang Meaning

A Chinese social media and e-commerce platform known as Xiaohongshu in China. It allows users to share and discover lifestyle content, including fashion, beauty, travel, and more, and purchase products directly through the app.

Examples

• 我在RedNote上发现了好多好看的美妆教程

  Wǒ zài RedNote shàng fāxiànle hǎoduō hào kàn de měizhuāng jiàochéng

  I found many beautiful makeup tutorials on RedNote

• RedNote上的美食推荐真的很棒，我已经尝试了好几家餐厅

  RedNote shàng de měishí tuījiàn zhēn de hěn bàng，wǒ yǐjīng chángshì le hǎo jǐ jiā cāntīng

  The food recommendations on RedNote are really great, I've tried several restaurants

Origin

RedNote, also known as Xiaohongshu, was founded in 2013 in Shanghai. It initially focused on overseas shopping advice but has since evolved into a comprehensive lifestyle platform.

Usage

RedNote is primarily used by young, urban Chinese women, with 70 percent of its users reportedly born after 1990. However, it has recently gained popularity among American users as an alternative to TikTok. The platform allows users to share product reviews, lifestyle tips, and personal experiences through text, images, and short videos.

Cultural Note

RedNote's success is attributed to its unique blend of social media and e-commerce features. It offers a seamless shopping experience and has become a go-to platform for discovering emerging trends and products. The platform's international influence is expanding, allowing users to explore and share content from diverse cultures.